April 2, 2017
The data you need is everywhere – in your surveys, on your social media channels, in the comments section of your blog - but how can you pull it all together quickly into a single, holistic view, to find the correlations that will yield true customer insight?
Today’s consumers are savvier than ever when it comes to comparing and choosing products or services. This means businesses must use smarter tactics to engage consumers and build loyalty. Tracking customer behavior and profiles has become table stakes. The real competitive edge lies in customer discovery.
Customer discovery is about determining your customers’ tastes, preferences and what will motivate them to make a buying decision.
You can achieve this with something you already have – data. Forrester’s report, Predictions 2014: Marketing Leaders Put Insights to Use, finds that marketers will “stop waiting for insights to reveal themselves and start finding actionable paths through the (data).”
The data you need is everywhere – in your surveys, on your social media channels, in the comments section of your blog and in your transaction histories. But how can you pull it all together quickly into a single, holistic view, to find the correlations that will yield true customer insight?
The most effective way is to bring vast amounts of unstructured, semi-structured and structured data into one flexible tool that will allow you to traverse the silos to answer the “WHY” as well as the questions you haven’t thought to ask.
The success of any organization is tied to its ability to engineer customer-centric engagements and the key to success is hidden in your data, just waiting to be unlocked.
It’s not enough to focus on a robust e-commerce platform. You must go beyond the technical aspects to design, build and implement a tool that is dynamic and flexible. A tool that empowers your business users to put the right product in front of the right person at the right time and place.
Achieving this requires the help of a customer experience applications partner who can provide a truly holistic view of your data ecosystem and deliver customer insight you can act on.
You understand the risks of relying on the status quo and so does your competition. Don’t delay. Act on your data.
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