Site Search

Technology Selection

Assessing commercial and open source technology options. Recommending the best fit to meet business and technical requirements that drive the most ROI. We don’t accept commissions from software vendors – you’ll get the platform that’s best for you.

Quality Assurance

Dissecting code and diagnosing the way your site search platform is implemented to reduce risk and ensure conversions.

UX Strategy

Advising on user interaction and design, including persona-based search relevancy strategies and business user toolsets, to ensure your customer-facing search application achieves your business requirements.

Internationalization Planning

Consulting on IT assets, datasets, and training requirements to deliver site search experience at scale in multiple languages, currencies, and cultures.

Upgrading

Replacing or upgrading your homegrown or unsupported legacy application with a site search platform that helps your business gain a competitive edge.

Integration

Integrating a conversion-driving site search application with your existing commerce system in manageable phases.

Site Search Health Check

Get a free, 10-point inspection of your site search experience. It includes a prioritized roadmap that explains where you’re losing money; how to achieve incremental improvements; and the time to ROI for each proposed improvement.

Search Relevancy Tuning

Tuning your relevancy algorithm so it returns the best search results to a visitor’s query. This is the single most important maintenance activity a business team can do to increase conversions and average order value.

Personalization

Creating powerful business rules and relevancy controls that enable your business users to target customer segments with the most relevant products.

Training

Training and customized courses give your teams the expertise they need to continually maximize your investment in site search.

Advanced Features

Adding and enhancing search and merchandizing features for your:

• search box, e.g. type-ahead, auto spell correction, thesaurus entries, drop-down merchandizing menu.
• faceted search, e.g. boost ‘n’ bury product categories and attributes that drive the most conversions, add range sliders to filter prices, dates, etc.
• merchandizing, e.g. you might also like, customers also bought.

Customer Insights

Mining, interpreting, and reporting unexpected insights from site search data. Get an intimate understanding of your visitors that enables a truly personalized digital customer experience.

Architecture

Defining, structuring, and labeling product attributes and categories so they’re intuitive to customers and internal teams, and reflective of your most current catalog.

Hierarchy

Transforming your existing product attributes and search taxonomy into a logical, hierarchical structure that guides customers to a point of sale both on-site and from external search engines (SEO).

Internationalization

Optimizing product attributes and categories for multiple languages, sites, brands, currencies, and seasons.

Enrichment

Updating product data with new sources of relevant information, including product reviews and comparable products. Adding product attributes for more effective and granular levels of searching and filtering.

Editing & Cleansing

Rewriting product names and descriptions so they’re accurate, compelling, optimized for SEO, and intuitive to your visitors. Removing duplicate and inaccurate data.

Image & Asset Consulting

Pinpointing which product images and digital assets (e.g., PDFs, fact sheets) can drive the most conversions.

Standardization & Normalization

Designing a consistent product information flow that helps customers make fast and informed purchase decisions. Standardizing product fields, specifications, and units of measure to help visitors find, assess, and compare products in and outside your catalog.

Training

Teaching your internal resources to add, update, and cleanse data in a way that works seamlessly with the existing structure and experience.