1. Understanding Customer Intent
To understand customer intent, you need to know what your customers are looking for—and why.
We start by understanding your business and determining your objectives.
Then we collect data. From this data, we gain insights, prioritize problem areas, and develop theories for testing.
2. Data-Driven UX Design
Based on these new data-informed theories, next steps involve changes to your website.
These include creation of wireframes, conversion copywriting, and visual design.
With these activities completed, will your site offer a smooth and frictionless experience to customers? The only way to know is to test.
3. A/B Testing
In classic A/B Testing, your customers experience two versions of the same page, and you see which one performs better.
Some visitors see version A, others see version B, and the difference in the conversion rates is assessed.
Design, test, gain insights. Repeat. Conversion rate optimization is an ongoing cycle toward continuous improvement.