Achieving results built on understanding.

Leadership Team

Richard Isaac

President & CEO

Connect with Richard on LinkedIn

Since co-founding RealDecoy in 2000, Richard has transformed the company from a small web development start-up into a global enterprise specializing in business technology services. Today, e-commerce analysts and companies topping the Fortune and Internet Retailer lists consider RealDecoy to be an authority on site search.

B2B and B2C brands rely on Richard’s keen insights to maximize their investments in e-commerce, site search and web content management. Serving as a trusted advisor to CIOs, CMOs and CTOs, he helps advance and expand an impressive client base that includes some of the world’s most recognizable brands: American Eagle Outfitters, American Greetings, Guess, The Home Depot, Lands’ End, Samsung, Harvard Business Publishing, Office Depot, Sysco Foods, Home Hardware and many more.

Richard excels at turning high-potential graduates into world-class leaders; his guidance and vision have made RealDecoy a three-time recipient of Ottawa’s Employees’ Choice Awards. He has also earned recognition as a top-level entrepreneur and community builder, having been named one of the National Capital Region’s 2016 Forty Under 40.

Richard’s passion for supporting education and individual growth fuels his involvement with various non-profit and volunteer initiatives, including the micro-financing organization Kiva and the Entrepreneurship Centre’s Summer Company program. In addition, he has applied his online business acumen to give back to those in need, helping to raise more than $2.3 million for charity.

Read Richard’s latest thought leadership articles:
Multichannel Merchant: Giving B2B eCommerce Sites B2B Zing
Oracle Customer Experience Blog: B2B e-Commerce Internationalization 101
Oracle Commerce Adds Sizzle to Your Platform, No Matter its Flavour
Oracle Commerce Cloud: 5 Tips for Choosing the Right Implementation Partner

Geoff Waddington

Chairman & Executive Vice President

Connect with Geoff on LinkedIn

As co-founder, Geoff filled the role of President & CEO from RealDecoy’s inception until the end of 2012. Under his leadership, RealDecoy experienced tremendous growth while building its international reputation as an Endeca implementation specialist. At the same time, Geoff was the driving force behind the development of RealDecoy’s core corporate values with a particular focus on social responsibility.

Geoff is a member of the Entrepreneurs’ Organization (EO) and in 2012 was a recipient of an Ottawa “Top 40 Under 40” award. This award promotes business leaders who exemplify leadership, entrepreneurship and community building. Fittingly, Geoff believes that growth can be achieved without sacrificing social responsibility. He was instrumental in the creation of RealAuction, an online fundraising tool for charities. In the last five years, RealAuction helped raised over $2.2 million.

Geoff is also a volunteer board member of the innovative arts organization Music and Beyond.

Tatiana Pranova

Chief Financial Officer

Connect with Tatiana on LinkedIn

As Chief Financial Officer and member of the executive team, Tatiana provides advice regarding strategic planning and financial management to maintain operations and facilitate expansion and growth.

Tatiana is an accomplished finance executive with more than 15 years of progressive experience in corporate finance and accounting in the technology industry. She brings expertise in financial stewardship, strategic planning, business strategy development, and organizational strategy funding. As a finance professional working with emerging, growth, mid-market, and large companies, Tatiana’s experience spans a large spectrum of needs from supporting start-ups to improving profitability, efficiency, and cost cutting for growth and established companies.

Her success as a strategic partner is built on a foundation of considerable leadership and management experience obtained from her work at Canadian Science Publishing, BA International Inc., BTI Photonic Systems, Optelian, and Precidia Technologies.

Tatiana is an active member of the Russian community in Ottawa, where she organizes art and music events to promote Russian culture in the capital.

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