Skip to content

Top 3 Site Search Features That Win & Retain B2B Buyers


Digital Commerce, Site Search

March 11, 2016

Watch this video to see visual examples of the three website search features B2B buyers demand most — the ones you can’t ignore.

Research by Forrester confirms three out of four B2B buyers would buy again from a supplier with an easy-to-use website. Watch this video (1 min. 45 sec.) to see visual examples of the three website search features B2B buyers demand most — the ones you can’t afford to ignore. You’ll hear how to simplify your website search experience to boost buyer loyalty, and profit.



Video Transcript:

Loyalty in B2B is primarily driven by how easy it is for people to transact with you. One of the key barriers to online sales are websites that don't have an intuitive search experience.

In order to connect your customers with your inventory you need an exceptional site search experience.

Simplifying the online purchase experience will help you, the B2B seller, recover lost revenue and discover new revenue opportunities. At RealDecoy, we have seen this in our work with successful B2B brands like Office Depot, Sysco Foods, National Pen, and Acklands-Grainger.

A recent study by Forrester (published in MultiChannel Merchant) concluded that B2B buyers require 3 things to make their jobs easier: Enhanced search functionality, product ratings and reviews, and personalized product recommendations.

All three factors are critical in helping buyers find the products they want and discover products they didn't even know they needed.

Over the years we've gained a lot of insight on how to build the optimal path, the path of least resistance for B2B buyers. You need to connect more people with your product content and that starts with a world-class site search experience.

Let us help you build your business case by scheduling a Site Search Health Check.

Related Articles

poor site search costs

What Poor Site Search Costs Your Business

January 13, 2020

Use this calculator to find out what poor site search is costing your business.

Read More
guitar strings tuning

The Secret to Making Search Tuning Easy and Safe for Maximum Results

July 26, 2014

Search tuning is like your body in a bathing suit. Or your hair on a humid day. Or your retirement account. Or the grass on your front lawn. No matter how good it looks, you always want it to be a little better.

Read More
millennial shoppers personalized experiences

Is Your B2B Business Ready for the Next Generation of Buyers?

July 20, 2015

B2B businesses buying online want a personalized experience on par with what the best B2C retailers offer.

Read More