Top 3 Site Search Features That Win & Retain B2B Buyers


Digital Commerce, Site Search

March 11, 2016

Watch this video to see visual examples of the three website search features B2B buyers demand most — the ones you can’t ignore.

Research by Forrester confirms three out of four B2B buyers would buy again from a supplier with an easy-to-use website. Watch this video (1 min. 45 sec.) to see visual examples of the three website search features B2B buyers demand most — the ones you can’t afford to ignore. You’ll hear how to simplify your website search experience to boost buyer loyalty, and profit.



Video Transcript:

Loyalty in B2B is primarily driven by how easy it is for people to transact with you. One of the key barriers to online sales are websites that don't have an intuitive search experience.

In order to connect your customers with your inventory you need an exceptional site search experience.

Simplifying the online purchase experience will help you, the B2B seller, recover lost revenue and discover new revenue opportunities. At RealDecoy, we have seen this in our work with successful B2B brands like Office Depot, Sysco Foods, National Pen, and Acklands-Grainger.

A recent study by Forrester (published in MultiChannel Merchant) concluded that B2B buyers require 3 things to make their jobs easier: Enhanced search functionality, product ratings and reviews, and personalized product recommendations.

All three factors are critical in helping buyers find the products they want and discover products they didn't even know they needed.

Over the years we've gained a lot of insight on how to build the optimal path, the path of least resistance for B2B buyers. You need to connect more people with your product content and that starts with a world-class site search experience.

Let us help you build your business case by scheduling a Site Search Health Check.

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