Investigation

Investigating the issues that will influence your project is a vital part of our process. Often our clients come to us knowing exactly what they need, but when you don’t know, we have the resources to help.

RealDecoy can undertake any number of investigative processes to determine the best course of action. Investigations are generally broken into two core components, environmental scans and site audits.

Environmental Scan

The Environmental Scan allows us to determine the influencing factors for the project from both external and internal points of view. Depending upon the activities undertaken, this will enable us to determine your audience, their expectations and the external and internal challenges you face. This can be accomplished through the use of many different processes including:

Business Requirements Definition

The Business Requirements Definition enables us to better understand your true business needs and ensure that whatever solution is planned and developed ultimately addresses those needs.  There are numerous activities that can be done during this phase in order to uncover your requirements, including:

Systems Audit

A Systems Audit involves investigating your existing internet or intranet site or web application using:

User Surveys

What is it:

A user survey is an on-line survey of users of the website or application to obtain both quantitative and qualitative feedback.

Why we do it:

Primarily surveys are undertaken to obtain feedback on the current system as well as to determine which features or improvements are desired. Surveys can also be used to help define the audience.

Stakeholder Interviews

What is it:

Stakeholder Interviews are in person or telephone interviews with individuals who have a significant stake in the website or application.

Why we do it:

By interviewing individuals we are able to obtain qualitative feedback about pain points within the site or application. The one on one structure allows individual issues to be explored enabling the interviewer to uncover far more detailed feedback than other methods might allow.

Usability Testing

What is it:

Testing the usability of a system by asking users to perform specific actions using either mock-ups of the interface or a working system, and evaluating their ability to perform the action along with their reactions to the system in general.

Why we do it:

Usability testing allows us to see where users may have problems with the site and to identify stumbling blocks. This information can then be used to guide modifications aimed at improving the usability of the system.

Technology audits

What is it:

The heuristic evaluation is a review of the site or application against a series of predefined best practices and common failings.

Why we do it:

A heuristic evaluation allows us to identify common problem issues while keeping in mind the requirements and objectives of the site or application. Essentially an “expert review” but against set criteria, the heuristic evaluation enables the gathering of qualitative data that is not influenced by organizational or personal influencing factors.

Site analytics review

What is it:

An evaluation of an existing site based on historical usage.

Why we do it:

Understanding how people are using your current site gives us insight as to what is and what is not working. Establishing effective measurement tools is a key factor in being able to effectively manage and improve the effectiveness of your site.

Competitive Analysis

What is it:

A competitive analysis is a comparison of several competing (or peer) sites against a common set of criteria.

Why we do it:

The competitive analysis identifies the strengths and weaknesses of a competing (or peer) site or application and allows us to better understand the level of expectation that users will have as well as provide ideas as to what works well and what does not.

Discovery Sessions

What is it:

An interactive working session with key project stakeholders and target audiences designed to solicit honest feedback and define the requirements of the site or application.

Why we do it:

The discovery session allows us to uncover core issues. It allows for input from all key stakeholders and ensures that the focus is kept on the primary business requirements.

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Case Studies

  • Canadian Wildlife Service
  • Royal Tyrell Museum
  • Canadian Heritage Information Network
  • Dun and Bradstreet
  • Government of Jamaica (CITO)
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 “The staff at RealDecoy clearly executed a successful series of educational games and designs that echoed the fun and spontaneity of the material that we were trying to convey. With an accurate understanding of our concepts and needs, they worked very hard to ensure that all of our concerns were addressed and that we had an accurate, insightful and fun project to share with Canadian youth!”

“Speak to you soon!”

Courtney Price
Wildlife Outreach and Compliance Promotion Officer
Canadian Wildlife Service