UX/User Experience

Your Users Are Your Business

The web is increasingly situated at the heart of most organizations, receiving an increasingly greater investment of resources. If users are not comfortable with and/or attracted to your site it becomes a virtual sinkhole. Nothing kills a sale faster than a frustrated client. RealDecoy has a track record of generating a user experience that keeps your desired user coming back for more.

All Flash No Sizzle?

Providing a great user experience goes beyond stunning the eye with pretty colours and swirling lights, the substance of great user experience is smart, thorough planning. Well-organized content and intuitive navigation must come first. It has to be fun, engaging, and of value to the targeted audience.

We understand how users interact with specific technologies—and we will enable you to choose the interactivity best suited to your site. The aim is never to 'glam up' your content. Our experts will enrich the experience and deepen your content's value.

Put the Best of the Best to Work for You: A Professional Team of Information Architects and Interaction Designers

Our industry leading experts ensure an exceptional user experience by creating sites with intuitive navigation, high usability and scalability, and web-appropriate content, all optimized for search engines (SEO) and accessible to all audiences.

There is so much Realdecoy can do for you:

• Site audits, including heuristic, expert and analytic evaluations;
• Requirements definition and investigation, including facilitated discovery sessions, visitor surveys, stakeholder interviews, card-sorting exercises and competitive analysis ;
• Development of personas, user scenarios and use-cases;
• Information architecture, content inventories and audits and site restructuring;
• Mobile and Social UX & Design;
• Development of appropriate taxonomies, navigation metaphors and site nomenclature, and
• User interaction design including wireframes, paper and online prototyping, and usability testing.

And that is just the start!

We Swear!

Only after we are satisfied that we thoroughly understand your content and business objectives will we dig deep and provide you with the design to make your project brilliant.

RealDecoy has perfected usability for all kinds of clients— B2B, B2C, not-for-profit, government and private sector &mdahs; from the very small to the very large.