Web Strategy and Standards

A strategic approach: You have to know where you are going if you ever want to get there.

You Need a Map and We Are Map Makers Extraordinaire

How can you find your way to paradise if you don't first decide what paradise is for you…mountain top, sandy beach, sandy beach on a mountain top? Once the destination is known the map making begins and we create a step-by-step route that gets you where you want to go. Don't want to drive off a cliff, or plunge into a virtual canal then work with us from the start.

RealDecoy provides the strategic expertise you need every step of your web project to ensure even the most complex undertakings are a success and deliver on your business objectives. RealDecoy's trained and experienced strategists work with you to:

  • Identify what has to change, and where we have to begin;
  • Ensure your organization's approach to the web is getting things done;
  • Provide you with expert knowledge to make the best decisions and avoid potential blind spots;
  • Provide you with the research and experience you need to get your entire team on board and rowing in the same direction; and/or
  • Do all the leg work and do it right—and right is exactly how you need it done.

You will have the unparalleled advantage of our in-house depth of knowledge and our unique understanding of our partner technologies to ensure your strategy drives growth and can be executed in measurable phases, reducing risk and ensuring the largest return on investment.

Part of the Plan Is Making Sure Everyone Can Make the Best Use of Your Site: We Ensure Accessibility

No user—regardless of platform, device, or physical limitation—gets shut out. The experts at RealDecoy have broad and proven experience in this area and stay on top of national and international accessibility standards and the rigorous testing needed to achieve them. We are so dedicated on this front that we developed our own innovative assessment tools to identify issues other so-called experts often overlook using just off-the-shelf software.

Good for Business, Good for Your Reputation, and It's the Law

Public-facing organizations are required by law to meet the needs of a very broad community of web users. For provincial and federal organizations, it's a legislated requirement. RealDecoy experts are sought out as accessibility consultants by international federal agencies seeking to be standard compliant.

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Related Case Studies

  • Dunn Bradstreet
  • Giant Tiger
  • Government of Jamaica CITO
  • ipMonitor
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“Working with RealDecoy has been a great experience … the end result is better in every way than what we expected going into the project. The system (they) have for developing websites definitely produces results. I’ve been through website development a few times and without a doubt working with RealDecoy was by far the most rewarding and productive experience.”

Gary Hamilton
President and CEO
ipMonitor Corporation