A strategic approach to the web
RealDecoy provides the strategic support you need to ensure your website is a success, helping you when:
- You don’t know where to start.
- Your organization’s approach to the web just isn’t working.
- You need to bolster your knowledge of web best practices to make informed decisions educate yourself or others before you make a decision.
- You need support to secure the buy-in of executive decision makers.
- You don’t have time to investigate available options or prepare a web approach yourself.
We work with you to investigate your environment, establish a vision and a plan and define actionable next steps.
What we deliver
- Custom research reports
- Governance and corporate web strategies
- Social media strategies and approaches
- Technology reviews and recommendations (CMS, enterprise search, portal software, etc.)
- Assistance developing RFPs and evaluating third-party proposals
- Consultation on trends, analytics and metrics, establishing and measuring conversion goals, social media, blogging, SEO (search engine optimization), writing for the web, portal approaches, managing user generated content and more
Methods and tools
- Stakeholder interviews and discovery sessions
- Heuristic evaluations and audits
- User surveys and critical incident reviews
- Site analytics and metrics evaluation
